Official sponsor in 2005 and major partner in 2019: the relationship betweenOmerin Group and ASM Clermont Auvergne has been going strong for 14 years. Our company is now one of the club's three most important partners. This is a meaningful partnership as the Group shares the same values as the sport of rugby, and what could be better than supporting a local club that also happens to have one of the best teams in France and Europe?
The Omerin logo has been an integral part of the team's yellow and blue shirt over the years. Its privileged position on the chest gives it excellent visibility during interviews and close-ups. Over time, the logo has evolved and its design has been optimized to make it more visible. This is why the typography of the slogan "LES CABLES DE L'EXTREME" is different from our original logo. The logo on ASM Clermont Auvergne's shirt has become the Group's sports logo. Many local associations and sports clubs supported by the Group are proud to wear this logo. In the stadium, our logo on the LED and fixed panels is seen by nearly 19,000 people each match!
The Group's image is linked with that of the club and its performance. And ASM Clermont Auvergne regularly puts in superb performances in the TOP 14 league and European Rugby Champions Cup. This has a very positive impact on our reputation. According to figures provided by the firms Médiamétrie and Nielsen Sports, nearly 12.5 million television spectators saw our logo during the 2017-2018 season. On major French TV channels, such as CANAL+, CANAL+SPORT, France 2 and BEIN SPORTS, the Omerin logo appeared for a total time of nearly 11 hours 47 minutes (including matches, interviews, etc.). Then, there are the countless appearances in printed newspapers and magazines (such as L’Equipe, La Montagne and Rugby Magazine) and their online media. Speaking of online, ASM Clermont Auvergne is the 5th most followed rugby club on social networks in the world!
Employees, clients, suppliers, partners, associations and the residents of Ambert are all proud to see the logo on a yellow and blue background shine on the national and international stage!